Review: The Power of Letting Go – Insights from Franziska Iseli on the Illusion of Control

Franziska Iseli, in her thought-provoking article, explores the "illusion of control," a cognitive bias that can lead entrepreneurs to overestimate their influence over external outcomes. Drawing from her own experience—being denied entry to Iran due to a simple mistake—Iseli illustrates how attachment to uncontrollable outcomes can result in unnecessary suffering.

She advises entrepreneurs to practice detachment by asking three critical questions:

  1. Can I control this situation?

  2. If yes, what can I do about it?

  3. If no, how can I move forward and focus on what I can control?

This framework encourages a shift in mindset, enabling entrepreneurs to reduce stress and direct their energy toward areas where they can truly make a difference. Iseli's emphasis on "getting comfortable with the uncomfortable" is particularly relevant in today’s unpredictable business landscape, where flexibility and resilience are key to success.

Her article is not just a personal anecdote but a practical guide for those struggling to manage the uncontrollable aspects of their business. By letting go of what we cannot control, we can focus on the present and create new opportunities for growth.

Franziska Iseli, co-founder of Basic Bananas and Oceanlovers, currently serves as the Communications Expert on the EO APAC Regional Council and is an active member of EO APAC Bridge.



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